Asia Pacific, Middle East & Africa (AMEA)

Six Young Filipino Students to Compete in 2023 FedEx/ Junior Achievement International Trade Challenge Regional Finals


MANILA, Philippines, June 1, 2023 — FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, announced the six winners of the 2023 FedEx Express/Junior Achievement International Trade Challenge (FedEx / JA ITC) Philippine Finals. The FedEx / JA ITC fosters business knowledge through practical teamwork exercises and classroom learning. The winners attended a local trade workshop and competed with seven other teams in a local competition.

The six students who will represent the Philippines at the regional finals are:

Team : Eco-Charcoal
Names of students : Norlenmiel D. Madera
Lance Kelly P. Manlangit
School : Jose Panganiban National High School
Product presented : Fumea Eco-Charcoal: A Production of Pyrolysis Process Bio Charcoal from Rice Straw (Latin Name: Oryza Sativa)
Brand name : Fumea Eco-Charcoal

Team : Kouhitte
Names of students : Tychie Ereil B. Capuno
Brent Haryl M. Magbanua
School : Negros Occidental Science National High School
Product presented : A Banket (Bag n Blanket)
Brand name : Kouhitte

Team : Sustainable Menstrual Underwear
Names of students : Adeline Jianne D. Lorca
Suzanne M. Viloria
School : Caloocan City Business High School
Product presented : Usage of Menstrual Underwear as a Learning of Sustainable Consumption
Brand name : Sustainable Menstrual Underwear

To foster collaborative thinking and encourage diverse ideas from different cultural backgrounds, the six Philippine winners will go on to work with students from other Asia Pacific, Middle East, and Africa (AMEA) markets at the 2023 Asia Pacific International Trade Challenge regional finals in August. This team setting enables contestants to exchange experiences with students from Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam, get a global perspective, and brainstorm ideas that work towards achieving a common goal.

The 2023 program was held virtually with four workshops attended by more than 1,500 students to heighten their knowledge on global trade and acquire skills to prepare a detailed marketing entry strategy plan. The students were challenged to develop a sustainable alternative to a single-use product of their choice for the South Africa market. This aligns with the FedEx approach to “reduce, replace, and revolutionize” across business activities in order to minimize environmental impacts and add value.

“For more than a decade, we have witnessed the brilliance and ingenuity of the Filipino youth in ideating and creating solutions that bring positive impact to our communities. We are honored to be a part of their journey and we will continue to support them as they bring their ideas to life through their future enterprises,” said Maribeth Espinosa, Managing Director, FedEx Express Philippines.

Since its introduction to the Philippines in 2009, FedEx / JA ITC continues to strengthen its commitment to help students better understand the nuances of international trade. The programme has attracted more than 6,000 students with 78 students representing the Philippines at the regional finals.

More information about the 2023 FedEx/JA ITC can be found on the JA Philippines website www.


About FedEx Express / Junior Achievement International Trade Challenge (FedEx/JA ITC)

Designed to foster business knowledge through practical teamwork exercises and classroom learning, the FedEx Express/JA program comprises two key activities – International Trade Workshops and the International Trade Challenge. To take part in the FedEx Express/Junior Achievement International Challenge, students in teams of two have to develop a specific product or service and create an original international market entry strategy for a designated country. Through this process, students gain firsthand experience about the roles of world trade, product distribution and sales play in a market environment. In addition to teamwork, participating students learn the basics of risk evaluation in the business world and gain confidence in their analytical ability.

About FedEx Express

FedEx Express is one of the world’s largest express transportation companies, supplying fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed the delivery of time-sensitive shipments by a definite time and date.

About JA Philippines

Junior Achievement was introduced in the Philippines in 1967 and the Junior Achievement of the Philippines, Inc. was formally organized in 1969.

This non-stock, non-profit organization, which serves as administrator of the Junior Achievement program in the country, enjoys the support of the country’s top multinational companies, both local and foreign. To date, JA has engaged more or less 50,000 students from Metro Manila schools in the art of running mini-companies.