FedEx and NBA Extend Strategic Marketing Alliance
International NBA Stars Luol Deng, Manu Ginobli, Steve Nash, Tony Parker, and Peja Stojakovic to Serve as Global Endorsers
In support of its NBA alliance, FedEx has formed endorsement agreements with five international NBA players including Phoenix Suns guard Steve Nash (
The relationship highlights FedEx’s global shipping business and international routes to 220 countries and territories worldwide through the NBA’s worldwide popularity and the growing number of international players in the league. The partnership will also feature localized hospitality events designed to engage FedEx customers.
“We have had an overwhelmingly successful relationship with FedEx and this extension allows us to continue to capitalize on the commonalities of our brands,” said Mark Tatum, Senior Vice President, Marketing Partnerships, National Basketball Association. “When you combine the global reach of FedEx with the international diversity of our game, it presents us with an enormous platform to jointly market the NBA and FedEx to our fans.”
FedEx will continue to present the “Go Around the World with FedEx” weekly feature that appears on NBA TV and NBA.com throughout the NBA season. As part of this weekly highlight based feature NBA.com will host the Go Around the World with FedEx weekly sweepstakes where fans can enter daily for a chance to win autographed merchandise form the FedEx endorsers. All entries also give fans the opportunity to win the season ending grand prize, a trip around the world from FedEx. In addition, the FedEx dedicated page on NBA.com is a constant source of information on International players currently playing overseas and contains the “International Top 10,” a regularly updated section linking to stories from global news sources highlighting International basketball and players.
FedEx, which has had a marketing alliance with the NBA since 2004, continues to present the “FedEx All-Star Global Village,” at Jam Session during NBA All-Star each year in February. An interactive basketball, media and cultural area, last year’s village featured an “Around the World Court,” a half-court with shooting locations marked by famous international landmarks such as the Eiffel Tower; and a newsroom designed for international media events and interviews of the NBA international stars following the daily basketball clinics. As part of the “FedEx All-Star Global Village,” the “FedEx Global Leaders” will host a number of basketball-related clinics and activities.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $36 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 280,000 employees and contractors to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit http://news.fedex.com.
About the NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the
NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 73 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; NBA.com gets more than half of its visitors from outside the
NBA Cares is the league’s social responsibility initiative that builds on the NBA’s long tradition of addressing important social issues in the