SAN FRANCISCO, CA - April 1, 2009 - A short video produced by FedEx took top honors in the first annual Corporate Citizenship Film Festival organized by the Boston College Center for Corporate Citizenship. It was one of 25 videos entered in the competition, all of which can be viewed at www.BCCorporateCitizenship.org/filmfestival.
Rose Flenorl, FedEx’s manager of social responsibility, accepted the award for the company during a ceremony at the 2009 International Corporate Citizenship conference in San Francisco. The conference attracted 400 executives who lead corporate responsibility efforts in global companies.
“FedEx is absolutely delighted and honored to receive the distinguished film festival award from the Boston College Center for Corporate Citizenship,” said FedEx’s Flenorl, “As a corporate citizen, we are committed to building stronger communities through volunteerism, corporate donations, charitable shipping and sponsorships with major charities. Our story is a salute to the amazing work of nonprofit organizations and our FedEx team members who are making an incredible impact in the lives of people worldwide.”
The FedEx video demonstrated how the company uses its transportation and logistical skills to meet the needs of communities around the world. The video powerfully demonstrated the value of moving vital relief supplies into communities following humanitarian crisis such as the Chengdu earthquake. The film also featured community groups and a broad range of FedEx employees working together with the common goal of making a positive impact during difficult situations.
“The success of the film festival proves there is an eager audience for the positive stories companies have to tell,” said Bradley K. Googins, executive director of the Boston College Center for Corporate Citizenship. “FedEx is truly a leader in strategically matching core business competencies with a strong commitment to support communities around the world.”
Companies that entered their work in the film festival were: Accenture, Aetna, Allstate, Amway, AT&T, Bank of America, Best Buy, Campbell Soup Company, Coca-Cola, Deloitte, Ernst & Young, Exxon Mobil, FedEx, Hitachi, Intel, Mars North America, McDonald’s, Microsoft, Northrop Grumman, Novartis Pharmaceuticals, Pitney Bowes, PricewaterhouseCoopers, UPS, Western Union and Whirlpool.
The videos will remain on the web site of the Boston College Center and can be viewed at www.BCCorporateCitizenship.org/filmfestival. Each video is between 1 and 3 minutes in length and captures how each company is having a positive impact, typically in partnership with nonprofits, customers and employees, on social and environmental challenges.
The short videos also demonstrate how companies have become extremely strategic in their community involvement work and how they place high value on impact and finding lasting solutions to some of society’s most challenging problems.
About the Center for Corporate Citizenship at Boston College
The Boston College Center for Corporate Citizenship is a membership-based research organization associated with the Carroll School of Management. It is committed to helping business leverage its social, economic and human assets to ensure both its success and a more just and sustainable world. As a leading resource on corporate citizenship, the Center works with global corporations to help them define, plan and operationalize their corporate citizenship. Through the power of research, management and leadership programs and the insights of its 350 corporate members, the Center creates knowledge, value and demand for corporate citizenship. www.BCCorporateCitizenship.org