FedEx has launched five, 3-minute web-exclusive videos featuring Fred Willard (Anchorman, A Mighty Wind, Best in Show) in a series of entertaining, informative infomercial send-ups called, “1,2,3 Succeed!”
The digital videos are available at fedex.com and on the FedEx YouTube User Channel. They highlight FedEx products and services including FedEx Mobile, FedEx international services, FedEx Office, FedEx Office Print Online and fedex.com
Research shows that online digital videos are an excellent way to reach customers. According to eMarketer, the U.S. audience for online video is expected to grow to 190 million people by 2012. Research also shows that consumers seek out online digital content for the richer content it provides as well as the ability to control when they view it.
With this launch and several other initiatives, FedEx is directly responding to the dramatic change in the media consumption habits of our customers, ensuring messages are delivered where its customers can be found and continuing to put digital communications at the core of its marketing efforts.