FedEx Express Renews Sponsorship With European Rugby Cup (ERC), Offers Rugby Fans Chance to Win Heineken Cup Dream Prize
Roissy, October 14, 2009—FedEx Express, the world’s largest express transportation company and a subsidiary of FedEx Corp. (NYSE: FDX), will launch the “FedEx Rugby Dream Day” giving the winner the once-in-a-lifetime opportunity to carry European club rugby’s premier trophy, the Heineken Cup, across the Stade de France pitch to the winner’s podium after the Paris final on May 22, 2010, in front of a crowd of 80,000 fans. The winner will receive the very best VIP treatment, including tickets in a private suite for the final, plus flights and accommodation for two people.
The competition winner will also have their photograph and profile included in the Official Match Day programme, receive a behind-the-scenes tour of the stadium on match day, and receive two signed rugby shirts (one from each finalist team). In addition, they will meet broadcast personalities, attend the post-match press conference, and have their pictures taken with celebrities from the sporting world attending the event.
“Rugby aligns very well with our values as teamwork, speed and reliability are required to deliver packages every day and victory on the pitch,” said Robert W. Elliott, president, FedEx Express, Europe, Middle East, Indian Subcontinent & Africa. “Rugby is a sport that delivers passion and emotion and, as a result, we have been sponsors of the Heineken Cup since the 2005/06 season and just recently renewed our contract for another four years. The FedEx Rugby Dream Day clearly demonstrates the FedEx Express commitment to the customer experience by offering opportunities for fans to fulfill their dreams.”
The feeling of carrying the Heineken Cup across the pitch in front of 80,000 fans towards the winning team at the podium will be an incredible moment for the winner,” said Jean-Pierre Lux, president of ERC. “This really is a sensational prize, not just in rugby but across sport in general”.
The FedEx Rugby Dream Day competition will launch on October 7, 2009, ahead of the kick-off of the Heineken Cup Pool stages on October 9, 2009, and will end after the close of the Pool rounds on January 24, 2010. The winner will be announced in April 2010.
Entrants will answer a series of questions staged before each pool match at a special microsite featured on rugby.fedex.com. The quiz will be open to anyone within the UK, Ireland, France and the United Arab Emirates. In case of a tie, the players will be asked to answer tie-breaker questions.