FedEx Voted UK Business Superbrand
FedEx has been officially named a Business Superbrand, in the influential annual initiative to identify the UK’s strongest business-business brands. For over a decade Superbrands has brought together a panel of industry experts and over 1,600 business professionals to choose the UK’s strongest B2B brands, based on three key factors: quality, reliability and distinction.
Co-ordinated by The Centre for Brand Analysis, the prestigious Business Superbrandslist is drawn from over 10,000 independently identified brands, before being whittled down to a shortlist of just under 1,500, that are then judged by the expert panel and UK business professionals. FedEx beat tough competition to take its place in the prestigious list.
The official top 20 Business Superbrands for 2012 are:
1. Rolls-Royce Group
5. British Airways
6. Virgin Atlantic
7. London Stock Exchange
13. BAE Systems
15. Eddie Stobart
19. Ernst & Young