FedEx Launches Purple Club, India’s First Online Loyalty Program
MUMBAI, July 19, 2007 – FedEx Express, the world’s largest express transportation company, has launched the FedEx Purple Club, an exclusive online club for its customers. The Purple Club, the first of its kind to be launched by an express transportation company for its customers in
Accessible through purpleclub.fedex.com, membership to the FedEx Purple Club is open to all FedEx customers. To earn rewards, a customer registers online at purpleclub.fedex.com and earns points from each shipment. Customers can choose from a selection of more than 500 exciting rewards with the gift delivered to their doorstep—the same way FedEx delivers time-definite shipments to more than 220 countries worldwide.
“FedEx strives to deliver an outstanding experience to all our customers, and the FedEx Purple Club is another step in that direction. We have created an online platform to help us get to know our customers better, and to engage them in ongoing communication with FedEx—both rewarding and connecting with them. We are proud to have been able to deliver the first ever online loyalty program in the Indian express transportation industry, and I’m sure that the FedEx Purple Club will bring a revolution in customer relationship management within our industry,” said Jacques Creeten, vice president, FedEx Express India.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $35 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 280,000 employees and contractors to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.com.