‘We believe that by working with Big Brothers Big Sisters of Canada we can help to reduce the two years that many children are spending on agency waiting lists,” said David Binks, president of FedEx Express Canada. “Knowing that so many benefits are generated by having a positive role model, we can leverage our resources to spread the word about the many innovative new mentoring programs offered by Big Brothers/Big Sisters.”
Research on the Big Brothers Big Sisters programs in both Canada and the United States shows that the provision of a mentor (a positive adult role model) directly contributes to increased academic achievement, better family and peer relationships, a substantially lower reliance on social assistance, and more successful transition from school to work. In addition, the young person is less likely to be involved in drugs, underage drinking and smoking, violent behaviour and criminal activity.
“We are extremely grateful to FedEx
WHAT IS IN-SCHOOL MENTORING?
It’s a small commitment that makes a big difference. Become a mentor to a child in a school environment. You’ll help build a child’s self-esteem and school performance while having a lot of fun. And it only takes one hour a week during the school year.
One child. One hour a week. One BIG reason to go back to school.
Here’s what our partners are doing:
FedEx
FedEx
In addition to the radio support, FedEx
COGECO
TVCOGECO stations will be airing the 30 second In-School Mentoring television commercial, “One Big Reason” throughout the month of May.
Additionally, COGECO Cable will be supporting
Shaw and Star Choice Television
Shaw and Star Choice television networks will be airing the 30 second In-School Mentoring television commercial, “One Big Reason” throughout the months of April and May on specialty channels such as A&E, TLC and CNN.
Universal Studios Home Entertainment
The Universal Studios Home Entertainment website, www.udvd.ca will include a promotional link to Big Brothers Big Sisters of Canada’s In-School Mentoring campaign website, www.sharealittlemagic.ca throughout the month of May.
About Big Brothers Big Sisters of
Big Brothers Big Sisters of
Big Brothers Big Sisters of Canada believes that “Every Child In
For more information on the May In-School Mentoring campaign or to receive a copy of the radio and television PSAs please contact:
Big Brothers Big Sisters of
Melanie Snyder, Director of Marketing
905-639-0461 x 15
msnyder@bbbsc.ca
www.bbbsc.ca