Asia Pacific (English)

New Trade Landscape Emerging for Asia’s SMEs

BEIJING, Jan. 20, 2010—FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, today released the findings of new research which reveals the challenges and opportunities for Asia’s Small and Medium Sized Enterprises (SMEs) emerging from the financial crisis towards economic recovery. The study shows that while cost controls remain crucial to survival, SME exporters may benefit from both new sources of consumer demand within Asia, and from the rising volume of trade within the region—especially if more advantage is taken of its many Free Trade Agreements (FTAs).

Entitled “Towards the Recovery: Challenges and Opportunities facing Asia’s SMEs,” FedEx Express commissioned the research from The Economist Intelligence Unit (EIU). The report is based on interviews with corporate officers at SMEs, regional experts and a review of recent studies published by leading authorities, including the Asian Development Bank and national governments in the region.

“Small and medium sized enterprises, which comprise 95% of businesses in the Asia Pacific region and employ nearly 80% of the workforce, play a critical role in the region’s economy and will be vital in its recovery and growth in 2010,” said David L. Cunningham Jr., president, Asia Pacific, FedEx Express.[1] “With demand in the West making a slower recovery than Asia’s rapidly improving economic outlook, this report provides SMEs in the region with an understanding of the new trade dynamics that are emerging here. As a facilitator of trade, we believe the report’s insights will help SMEs to evaluate these new opportunities and tap into the regional recovery underway in Asia.”

One of the report’s key findings examines how SMEs stand to benefit from two new interlocking dynamics within the economies of the Asia Pacific region. The first is a need to rebalance economies in the region to reduce their reliance on consumers indeveloped Western markets and turn their attention towards domestic demand.The second is intra-regional trade, by which SMEs in smaller markets in Asia may take advantage of increasing consumer demand in the region’s developing giant economies, namely China.

Against a backdrop of slow economic recovery in the West, Asian SMEs would benefit from an emerging customer base within the region. There are signs that China may be able to provide this, as its middle class becomes wealthier and policy makers seek to rebalance its economy away from a reliance on exports and towards domestic demand.

In fact, in the first three quarters of 2009, China’s retail sales grew by 15.1% year-on-year, almost as fast as before the financial crisis. The buoyant Chinese economy has the potential to anchor a new region wide trade dynamic, with China not just an assembly point for exports to Western markets, but as a final destination for goods from other Asian countries.

“Throughout this decade we have witnessed the flow of goods into China as it has acted as the assembly line for the region, and then exports out of China to the West. This research shows that Asian consumerism is a force that will lead the region back to prosperity,” Mr. Cunningham said. “FedEx is committed to assisting SMEs seek out emerging trade opportunities within and across the Asia Pacific region through our intra-Asia network which connects 22 major cities. Coupled with our flexible services we can help position SMEs to be even more competitive in today’s rapidly changing business environment.“

Linked to this trend of increasing intra-regional trade is the proliferation of Free Trade Agreements (FTA) that have been signed over recent years in an effort by Asian economies to promote more trade with each other. As of mid-2009 these economies to promote more trade with each other. As of mid-2009 these economies concluded 54 FTA’s amonth themselves and with countries outside the region. Most recently, an FTA between China and the Association of South-East Asian Nations (ASEAN) went into effect on January 1, 2010. This will create a common market of some 1.7 billion people and under the agreement, 90% of goods traded between China and ASEAN’s six richest member states now enjoy zero tariffs.

The preferences offered by FTAs represent a major opportunity for SMEs in the region to grow their cross border business. However, the research points to the fact that many SMEs, with their limited resources to handle multiple tariff schedules and document requirements, do not yet know how to make use of FTA provisions. It is clearthat better official guidance and information is necessary if SMEs are to take advantage of Asia’s evolving trade dynamics.

“FedEx is a supporter of any act or process that facilitates trade,” Cunningham said. “Confusing customs regulations, duties and taxes remain one of the biggest barriers for SMEs in accessing international markets, which is why FedEx offers dedicated software solutions that help small business expand their reach quickly and simply.”

One such example is FedEx Global Trade Manager, an online tool that simplifies international shipping by identifying the documents needed for shipping to more than 200 countries. The free, online resource even calculates various taxes and duties needed in the process.

“We commissioned this research recognizing the importance of SMEs to the region’s economy and also to the future development of the express market. Today’s international exporters are not major multinational companies, but small businesses,” Cunningham said. “FedEx helps small business owners go global from day one through greater access and its tailored portfolio designed to meet the unique needs of SMEs with personalized services, innovations, tools and discounts focused on value, reliability, reach and service. It is particularly satisfying to see these services as being increasingly relevant in Asia’s changing economies.”

About FedEx

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $33 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 275,000 team members to remain"absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit

About FedEx Express

FedEx Express is one of the world’s largest express transportation companies, providing fast and reliable delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee[2].

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For the entire report ofTowards the recovery: Challenges and opportunities facing Asia’s SMEs, Please contact the FedEx Communications Team in China as follows

Helen Zhou, Beijing

Tel :(010) 6468 5599 ext 3176

Fax: (010) 64687358


Tony Zhou, Shanghai

Tel : (021) 5467 4788 ext 6638

Fax: (021) 5407 5367


Sarah Zhou, Guangzhou

Tel:(020) 8732 2888 ext 1216

Fax:(020) 8732 182