Asia Pacific (English)

FedEx People Using ‘Local Expertise’ to Provide Solutions to Customers in Asia Pacific


HONG KONG, November 7, 2013 — In Asia Pacific’s thriving business environment, it’s not just the new products, services and innovations which are the catalyst for growth; more often than not, the greatest change is brought about by people.

FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) today announced the evolution of its multimarket marketing and advertising campaign, “FedEx. Solutions Powered by People.” The new series of advertisements will demonstrate how the local knowledge and expertise of FedEx team members in Asia Pacific and around the globe, combined with the strength and sophistication of the FedEx global network, create opportunities for businesses, both large and small, at home and abroad.

Commencing in early November, the multi-touchpoint campaign will feature across numerous markets including China, Hong Kong, Japan, Taiwan, Singapore, and South Korea. This year’s campaign is again targeted towards small and medium-sized customers, which account for 90% of all the businesses in the Asia Pacific region[1]. For these businesses, greater connectivity, simplified processes and heightened visibility is paramount, especially in a changing marketplace.

“While the FedEx global footprint spans more than 220 countries around the world, it is through the insights and expertise of our local people that we excel at delivering global solutions for our customers,” said Raj Subramaniam, executive vice president, marketing, FedEx Services. “This means our customers have the opportunity to grow their businesses locally and internationally.”

“Small and medium-sized businesses are increasingly looking beyond their own borders for opportunity and growth,” said Malcolm Sullivan, vice president, Marketing, FedEx Express Asia Pacific. “Finding the right transportation provider is an important early step. Through the tireless work of our 18,000 committed team members across Asia Pacific and our flexible solutions, knowledge and experience, FedEx is a partner to small and medium-sized businesses in achieving global success.”

The refreshed creative will focus on three themes. The first of a three part series depicting FedEx Solutions is “Local Expertise”, providing a view of how our deep knowledge and understanding of where a customer lives can translate to global scale. This will be followed by “Near and Far”, using striking imagery of contrasting international cities to illustrate how our network delivers solutions around the corner and around the globe. And lastly, “Tracking and Visibility”, shining a bright light on how FedEx’s sophisticated technology, approaches and systems can provide SMEs, in particular, with unmatched control over their global shipments.

The campaign includes print and online advertising in leading newspapers and magazines, search engine marketing and various out-of-home as well as mobile channels. It will also be supported by landing pages on the website and a series of customer testimonial videos, where business leaders can find supplementary information about innovative transportation solutions as they seek to expand their businesses beyond their own borders.

[1] APEC 2013,