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SEOUL, South Korea, May 13, 2026 – Federal Express Corporation (FedEx), one of the world’s largest express transportation companies, has signed a Memorandum of Understanding (MOU) with COKODIVE, a global K-content commerce platform with an international fanbase of over 3 million. The agreement further strengthens the long-standing collaboration between the two companies and reinforces FedEx’s support for COKODIVE’s expanding K-content product exports, enhancing its global fulfillment capabilities and customer experience .
Since the start of the collaboration in 2019, FedEx has served as COKODIVE’s strategic logistics partner, managing the majority of the platform’s international e-commerce shipments through tailored shipping solutions including nullFedEx® International Connect Plus (FICP). FICP is a day-definite e-commerce solution that provides fast, reliable express deliveries with tracking capabilities and flexible delivery options via FedEx Delivery Manager® International. These capabilities enable COKODIVE to efficiently scale its global operations while meeting rising customer expectations for speed, visibility and convenience.
The global demand for K-culture continues to grow steadily, driven by the widespread popularity of K-pop, K-drama and related cultural products. In 2025, exports of K-content reached US$14.91 billion, marking a 5.9% year-on-year. When combined with exports of K-food and K-beauty, the broader K-culture sector now ranks as the fourth-largest export industry in Korea, highlighting its growing significance as a driver of national economic growth.
To meet expanding global demand, COKODIVE plans to broaden its portfolio beyond K-pop merchandise to include categories such as beauty and fashion. Leveraging FedEx’s extensive global network, supported by 43 weekly flights connecting Korea with major markets across the Americas, Asia and Europe, the collaboration enables fast and reliable delivery of COKODIVE’s products to fans around the world, supporting both the platform’s international expansion and the continued global expansion of Korean culture.