FORTUNE magazine has recently released its annual report on corporate reputation, listing FedEx as #7 (tied with Southwest Airlines) on its list. Additionally, FORTUNE magazine recognized FedEx as being first in 8 of 9 transportation industry category rankings, those categories being:
· Innovation
· People management
· Use of corporate assets
· Quality of management
· Financial soundness
· Long-term investment
· Quality of products/services
· Global competitiveness
“FedEx is proud to be honored again by FORTUNE for our service-centered and performance-focused philosophy,” said David L. Cunningham Jr., president, FedEx Express Asia Pacific. “This recognition is a testament to the commitment of all our employees, to make every customer experience outstanding. Their dedication is instrumental to our long term success and is the cornerstone of our strong corporate reputation around the world.”
FedEx has consistently ranked in FORTUNE’s list of the World’s Most Admired Companies and FORTUNE’s list of
Survey Methodology
The new Most Admired list is the definitive report card on corporate reputations. FORTUNE’s survey partners at Hay Group started with some 1,400 companies: the Fortune 1,000 (the 1,000 largest
They then sorted the companies by industry and selected the15 largest for each international industry and the ten largest for each
To create the top 50 overall list of Most Admired Companies, Hay Group asked 4,047 executives, directors, and securities analysts who had responded to the industry surveys to select the ten companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.
A total of 689 companies from 28 countries were surveyed. Because of an insufficient response rate, the results for companies in Mortgage Services and in Oil and Gas Equipment, Services are not reported. In addition, in the