Asia Pacific (English)

Entrepreneurial Youth from Korea to Compete in 2024 FedEx / JA International Trade Challenge Regional Finals

Six students from Korea will advance to the prestigious regional finals in Singapore

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SEOUL, South Korea, June 10, 2024 — Federal Express Corporation, one of the world’s largest express transportation companies, announced the six winners of the 2024 FedEx /Junior Achievement International Trade Challenge (FedEx/JA ITC) Korea Finals. The winners will advance to the FedEx/JA ITC Asia, Middle East and Africa (AMEA) regional competition to be held in August 2024.

Since 2007, FedEx has been working with Junior Achievement (JA) Korea to foster the growth and development of Korean youth. Through the ITC program, FedEx and JA Korea provide students with team activities and tailor-made workshops focused on global trade, paving the way for their future success as leaders of commerce.

The six students who will advance to the regional finals are:

1. Team : Beige

Names of students : Jia Lee, Sooyun Bae

School : Korean Minjok Leadership Academy

Product presented : Hydrodrip (subsurface drip irrigation and water tank)

2. Team : HAFS Innovators

Names of students : Jungmeen Lee, Ethan Kim

School : Hankuk Academy of Foreign Studies

Product presented : Heater Heads (self-heating, low-flow shower head)

3. Team : Rudolph

Names of students : Soomin Kim, Seyeon Jo

School : Ewha girls’ high school, Hankuk Academy of Foreign Studies

Product presented : Dry shampoo sheet (Space shampoo sheet in the form of a comb)

This year, the Regional Finals will return to an in-person event for the first time since the pandemic. Taking place in Singapore in August, the winning students from Korea will compete with students from Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Korean students will have a unique opportunity for collaborative brainstorming, exchanging of ideas and insights, and engaging in constructive discussions with peers hailing from a rich tapestry of cultures from across the region.

This year, the students were challenged to develop a market entry strategy targeting Australia for a product centered around water conservation. This project is timely and relevant as extreme heat has impacted Australian ecosystems and infrastructure.

“It is a privilege to support this program and provide Korean youth a unique opportunity to cultivate their entrepreneurial mindset,” said Wonbin Park, managing director of FedEx Korea. “We are passionate about equipping our young generation with the tools they will need to succeed in today’s rapidly changing and dynamic business environment. One of the biggest advantages of this program is the opportunity to learn important skills such as teamwork, networking, problem-solving, critical thinking, innovation, and self-discipline. We hope this experience inspires these students to embark on their entrepreneurial journey in the future and contribute to Korea’s economic success.”

To date, more than 2,800 Korean students have participated in the FedEx / JA ITC competition, with students winning in the Regional Finals along with their partners in 2018, 2021 and 2023.

To find out more about the FedEx Express / JA International Trade Challenge, follow our Facebook page.