Asia Pacific, Middle East & Africa (AMEA)

Best of Vietnam Youth Entrepreneurship showcased at the 2023 FedEx/JA International Trade Challenge

ITC VN 2023 Local Finals Screenshot (3).jpg

HO CHI MINH CITY, Vietnam, June 21, 2023 — FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, announced the six winners of the 2023 FedEx Express/Junior Achievement International Trade Challenge (FedEx / JA ITC) Vietnam Finals, which took place on June 18. The FedEx / JA ITC fosters business knowledge through practical teamwork exercises and classroom learning. The winners attended a local trade workshop and competed with seven other teams in a local competition.

The six students who will represent Vietnam at the regional finals are:

1. Team: Chasing Stars

  • Names of students: Phan Hoang Linh Dan & Hoang Thieu Nhu
  • School: St. Paul American School Hanoi
  • Product presented: Reusable Sanitary Pads and Linens
  • Brand name: Themis

2. Team: Eco-Empire

  • Names of students: Trieu Vy & Phan Huy Thai
  • School: Tan Thanh High School & Phan Boi Chau High School for Gifted
  • Product presented: Beeswax Wrap
  • Brand name: Bee Green

3. Team: The Conquerors

  • Names of students: Pham Ngan Ha & Nguyen Ngoc Linh
  • School: Vinschool Smart City
  • Product presented: Sanitary Pads
  • Brand name: MinnieViate

To foster collaborative thinking and encourage diverse ideas from different cultural backgrounds, the six Vietnamese winners will go on to work with students from other Asia Pacific, Middle East, and Africa (AMEA) markets at the 2023 Asia Pacific International Trade Challenge regional finals in August. This team setting enables contestants to exchange experiences with students from Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand and Vietnam, get a global perspective, and brainstorm ideas that work towards achieving a common goal.

This year’s competition was held virtually and comprised a series of workshops held through May to June 2023 in which more than 427 students from 38 schools participated to heighten their knowledge on global trade and acquire skills to prepare a detailed marketing entry strategy plan. The students were challenged to develop a sustainable alternative to a single-use product of their choice for the South Africa market. This aligns with the FedEx approach to “reduce, replace, and revolutionize” across business activities in order to minimize impacts and add value.

“Now, more than ever, the entrepreneurial spirit is crucial in driving new and innovative business ideas that can fuel economic activity in a post-pandemic environment,” said Ee-Hui Tan, Managing Director, FedEx Express Vietnam and Cambodia. “At FedEx, we are dedicated to empowering and nurturing young entrepreneurs through the International Trade Challenge. By unlocking the immense potential these students possess, we aim to contribute to the prosperity of Vietnam and create a thriving entrepreneurial ecosystem.”

Since its introduction to Vietnam in 2012, FedEx / JA ITC continues to strengthen its commitment to help students better understand the nuances of international trade. The program has attracted over 3,500 students with 72 students representing Vietnam at the regional finals.

More information about the 2023 FedEx / JA ITC can be found on the JA Vietnam website


About FedEx Express / Junior Achievement International Trade Challenge (FedEx/JA ITC)

Designed to foster business knowledge through practical teamwork exercises and classroom learning, the FedEx Express/JA program comprises two key activities – International Trade Workshops and the International Trade Challenge. To take part in the FedEx Express/Junior Achievement International Challenge, students in teams of two have to develop a specific product or service and create an original international market entry strategy for a designated country. Through this process, students gain firsthand experience about the roles of world trade, product distribution and sales play in a market environment. In addition to teamwork, participating students learn the basics of risk evaluation in the business world and gain confidence in their analytical ability.

About FedEx Express

FedEx Express is one of the world’s largest express transportation companies, supplying fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed the delivery of time-sensitive shipments by a definite time and date.

About JA Worldwide (Junior Achievement)

JA Worldwide is one of the world’s largest organizations dedicated to inspiring and preparing young people to succeed in a global economy. Through a dedicated volunteer network, Junior Achievement provides in-school and after-school programs for students which focus on three key content areas: work readiness, entrepreneurship, and financial literacy. Today, 10.6 million students are served by JA Worldwide operations in 118 countries. For more information, visit