Seoul, South Korea, July 14, 2025 — Federal Express Corporation, one of the world’s largest express transportation companies, has signed a memorandum of understanding (MOU) with CJ Olive Young (hereinafter “Olive Young”), South Korea’s leading health and beauty retailer, in Memphis, Tennessee. This agreement aims to enhance FedEx’s logistics support for Olive Young, facilitating operations between South Korea and the United States, as well as within the U.S.
This strategic collaboration is designed to support Olive Young’s growing e-commerce order volumes and facilitate its global expansion. FedEx will strengthen its logistics support to ensure fast and reliable deliveries for U.S.-based consumers shopping at Olive Young, including through its e-commerce platform. The collaboration will leverage FedEx’s extensive global network, particularly its robust ground operations in the U.S., and offers comprehensive e-commerce solutions to enhance customer experience and satisfaction for Olive Young’s global clientele. These solutions include advanced tracking, customized delivery options, and picture proof of delivery, all accessible via FedEx Delivery Manager®.
In 2024, South Korea’s cosmetics exports to the U.S. reached US$1.701 billion (approximately 2.5 trillion KRW), surpassing France’s $1.263 billion—known for its luxury beauty brands—for the first time, claiming the top spot. Exports of K-beauty products to Europe are also growing.With global demand on the rise, collaboration with a reliable logistics provider is crucial to sustaining the overseas expansion of K-beauty brands.
“We are thrilled to work with Olive Young to support their expansion in the U.S.,” said Jill Brannon, executive vice president and chief sales officer of FedEx Corporation. “At FedEx, we are committed to making supply chains smarter for everyone. Through our global network and differentiated solutions, we are confident in helping our customers streamline their supply chains while delivering on our Purple Promise – making every FedEx experience outstanding.”
“We have been working with Olive Young to provide various logistics solutions to support their cross-border operations, and we are excited to advance our collaboration with this leading K-beauty company to the next level through this agreement,” said Wonbin Park, managing director of FedEx Korea. “We look forward to expanding our strategic collaborations with more Korean companies to support the growth of K-brands as they venture into the global market.”
FedEx continues to strengthen its network and innovate its solutions to help e-commerce customers streamline their supply chains and grow their businesses amid a dynamic global business landscape. By leveraging advanced technologies such as AI-powered demand forecasting, warehouse automation, and smart route optimization, FedEx offers reliable global deliveries and smart digital solutions, empowering businesses to optimize their operations and efficiencies. These advanced logistics capabilities enable FedEx to effectively meet the rapidly evolving demand for global online shopping, from order fulfilment to last-mile delivery, providing a key competitive advantage in supporting the international expansion of businesses of all sizes.