Bangkok, Thailand, July 25, 2024 – Federal Express Corporation, one of the world’s largest express transportation companies, released two cross border e-commerce handbooks, to help small and medium sized enterprises (SMEs) in Thailand to better tap the e-commerce ecosystems in China and Japan.
China and Japan are the biggest markets in the Asia Pacific region[1] with robust cross border e-commerce activity, providing extensive business opportunities for SMEs. However, foreign merchants need to understand the unique digital landscape, consumer appetites, and logistics needs of each market to build a sustainable business model.
FedEx is fully embedded in the e-commerce ecosystems of China and Japan and has used its experience to develop the handbooks which are available for download from the FedEx website. Each e-book includes:
- A geographic overview of the consumer landscape to help e-tailers geo-target their businesses in places where potential buyers are most plentiful.
- The most important e-commerce product categories so SMEs can quickly understand where their biggest competition lies, and which sectors are underserved.
- Profiles of local e-commerce marketplaces and platforms where merchants can potentially mine for the most clicks.
- Consumer habits and preferences for marketing strategies like livestreaming, short video, and social commerce.
- Hot shopping seasons like Chinese Valentine’s Day, Singles Day and Couples Day in China, along with the Oshougatsu New Year Holidays and Golden Week in Japan.
- Payment and delivery options and preferences.
“Finding new customers in international markets is a smart approach for SMEs wanting to drive consumer and revenue growth. Digital channels lower the barriers for market entry, but the best business strategies are underpinned by smart, local market insights. That’s critical in sectors like e-commerce which move incredibly quickly,” said Kawal Preet, President Asia Pacific, FedEx. “China and Japan are strategically important markets in the APAC region. We’ve built our local knowledge based on our decades-long operations, which is a critical component of the e-commerce experience. We’re also integrated in platforms and processes to provide a seamless experience for both merchants and consumers. That gives us a unique viewpoint on the latest local know-how to help e-tailers operate more effectively.”
“The potential for Thai businesses to grow and succeed in the Chinese and Japanese e-commerce markets is immense,” said Sasathorn Phaspinyo, managing director, FedEx Thailand. “With the right tools and guidance, we are confident that Thai SMEs can achieve sustainable growth in these markets. These handbooks, coupled with our specialized services and global network, position FedEx as a partner of choice for international expansion.”
Thailand plays a pivotal role as a strategic hub for both Intra-Asia and global trade. Thai SMEs account for more than 99% of all businesses in the country[2] and are integral to driving the local economy as one of the leading exporters of agriculture, automotive, and machinery products. With China and Japan among the top three export markets for Thailand, there are significant growth opportunities for local businesses to compete and thrive in these mega markets.
For more details, download the e-books here: Tapping into cross-border e-commerce in China and Japan
[1] E-commerce in the Asia-Pacific region - statistics & facts | Statista
[2] Prime Minister Promotes Sustainable Growth of Thai SMEs, Supports Thailand SME Synergy Expo 2024 to Enhance Skills and Strengthen Thai Entrepreneurs