Asia Pacific, Middle East & Africa (AMEA)

FedEx Empowers Future Entrepreneurs of Malaysia at the 2023 FedEx/JA International Trade Challenge


Kuala Lumpur, Malaysia, June 20 - FedEx Express (FedEx) a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, announced the six winners of the 2023 FedEx Express/Junior Achievement International Trade Challenge (FedEx / JA ITC) Malaysia Finals. The FedEx / JA ITC fosters business knowledge through practical teamwork exercises and classroom learning. The winners attended a local trade workshop and competed with twelve other teams in a local competition.

The six students who will represent Malaysia at the regionals are:

  1. Team: MushroFoam DUO
    Names of students: Audric Kwan & Foong Sharlyne
    School: Catholic High School
    Product presented: A biodegradable and eco-friendly product solution designed to replace traditional packaging materials such as Styrofoam, plastic, and polystyrene
    Brand name: MushroFoam
    Names of students: Lim Ann Nee & Phoemie Tan Sin Lin
    School: SMK Convent Green Lane
    Product presented: A biodegradable, plant-based, food-grade cling wrap, specifically developed to cater to a diverse market including household members, the food industry, culinary institutes, and catering services.
    Brand name: BioMax Cling
  3. Team: OrbGuard
    Names of students: Shavetha Gopi Chander & Aveenash Kumar
    School: Global Indian International School
    Product presented: An innovative solution for toothpaste pills that minimizes the need for toothpaste tubes. The product is designed for urban areas and targets the Johannesburg, Cape Town, Pretoria and Durban markets.
    Brand name: Oracare – Toothpaste Pills

To foster collaborative thinking and encourage diverse ideas from different cultural backgrounds, the six Malaysia winners will go on to work with students from other Asia Pacific, Middle East, and Africa (AMEA) markets at the 2023 Asia Pacific International Trade Challenge regional finals in August. This team setting enables contestants to exchange experiences with students from Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand and Vietnam, get a global perspective, and brainstorm ideas that work towards achieving a common goal.

This year’s Malaysia finals was held with eight workshops attended by more than 800 students to heighten their knowledge on global trade and acquire skills to prepare a detailed marketing entry strategy plan. The students were challenged to develop a sustainable alternative to a single-use product of their choice for the South Africa market. This aligns with the FedEx approach to “reduce, replace, and revolutionize” across business activities in order to minimize environmental impacts and add value.

“I am pleased to witness the exceptional level of passion, perseverance, and unwavering fighting spirit exhibited by all the participants in this year’s program. Their determination serves as an inspiration to us all,” said Tien Long Woon, Managing Director, FedEx Express Malaysia. “We are thrilled to continue our collaboration with JA in organizing the competition this year, which is aligned with our hope of nurturing the next generation of leaders and equipping them for the dynamic and evolving landscape of tomorrow’s workplace.”

Since 2008, FedEx Express Malaysia and JA have been at the forefront of nurturing young minds through FedEx Express / JA ITC, which has to date positively impacted more than 8,620 Malaysian students. The program remains dedicated to empowering and equipping students with essential knowledge, hands-on experience and critical business and project management skills to foster their development into visionary entrepreneurs, ready to meet the challenges of the modern world.

More information about the 2023 FedEx/JA ITC can be found on the JA Malaysia website